Getting real about social impact: How business can make a difference

Getting real about social impact: How business can make a difference

0 0 hace 6 meses
Can you do good without being a "do-gooder"? INSEAD strategy professor Jasjit Singh argues that you don't need to quit your job and join an NGO to have a beneficial impact on the world. But doing the most good may not mean painting houses in your off-hours or running marathons for charity. Increasingly, businesses are pursuing both social impact and profits -- sometimes in the same sweet spot, other times through strategic trade-offs. Even if you work for a massive organisation, ... Más informaciones

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